Fujifilm Vision XT-4 (2020)

A project for Fujifilm NZ. Where Sam Bingham and I created a visual narrative that took on a meaningful and simple approach to explain photography. We wanted to inspire and create something relatable.

We tried to tell the story of photography and how important it is for everyone. My narrative empathises my meaning and drive behind my photography. You have the ability to see something, should you make the effort. 

The video included real and raw moments around Christchurch, New Zealand. Capturing a range of settings over a couple of days. I wanted to make people believe that Fujifilm is a good choice and a trustworthy brand that will enable you to see beauty in everything around you through the means of photography.